About Me
Engineering leader focused on building high-performing teams and scalable platforms
With over a decade of experience in software engineering and technical leadership, I specialize in building and scaling engineering teams while driving technological innovation. My approach combines technical expertise with strategic thinking to deliver impactful solutions that align with business objectives.
Leadership Philosophy
I believe in fostering an environment of continuous learning and innovation, where engineers are empowered to take ownership of their work and contribute to the team's success. My leadership style emphasizes:
- Building autonomous, high-performing teams
- Promoting a culture of continuous learning and innovation
- Balancing technical excellence with business impact
- Mentoring and growing engineering talent
- Driving architectural decisions with scalability in mind
Technical Focus
My technical expertise centers on building scalable, maintainable systems that can grow with business needs. Key areas of focus include:
- Modern web architectures (MACH, component-driven UI, Serverless and Edge Computing)
- Great user experiences, both on the frontend and backend
- API design, implementation, and scaling
- Cloud infrastructure and DevOps practices - AWS, Docker, Terraform, etc.
- Event-driven systems, streaming data, and microservices
- Privacy, security, and compliance
- Performance optimization and monitoring - I love building dashboards
Industry Experience
Throughout my career, I've applied technology solutions across diverse business domains, developing expertise in:
- Retail & E-commerce: Architecting scalable platforms that integrate with major retailers and marketplaces, focusing on affiliate marketing and performance optimization
- Digital Publishing: Implementing SEO-optimized content management systems and automating content workflows for publishers to increase organic traffic and engagement
- Marketing Technology: Building integrations with customer acquisition and lifecycle marketing platforms to enable personalized experiences and improved user retention
- B2B Solutions: Creating robust backend systems for marketplace operations and business-to-business integrations with emphasis on reliability and data accuracy
Current Interests
I'm particularly excited about the evolving landscape of software engineering, especially in areas such as:
- Creating delightful consumer experiences through intuitive design and seamless interactions
- AI integration in product development workflows - Cursor, Loveable, Copilot, etc.
- Agentic AI and the practical applications of LLMs
- Edge computing, distributed systems, and event-driven architectures
- Developer experience, productivity, and career development
- Platform engineering and internal developer tools
Interested in collaborating or learning more about my work?